Those words have been my north star, and I can tell you they hold up just fine year after year. That’s not something I say because it sounds good; I say it because I’ve lived it.

When I started doing my own jobs, I had virtually no money. A home builder asked me to wire a house, and I was grateful for the work. The problem was I didn’t have enough money to buy the materials. After selling just about everything I owned and getting a loan from a friend, I finished the job.

I paid off the loan and bought my stuff back then, but something happened that I never expected. Over the next year, I wired 80 houses for that customer and wrote the business playbook I’m still using.

What I forgot to mention is that I did that work while holding down a full-time job. I’d do the work at night, and over time, I built a solid reputation for doing great work for a fair price.

When I say playbook, it’s really just one sentence.

Great work for a fair price and do right by the customer.

After 17 years working for other people and saving my pennies, I opened this business, and we’ve had just about all the work we can stand since then.

Give every customer a great experience.

That’s not because I’m some kind of magician, it’s because of that playbook and the integrity seed Dad planted in me all those years ago. I tell my staff all the time that anyone can do this work, but nobody cares like we do.

Even when we’re not perfect, the playbook works. Battling pneumonia, I had to reschedule a service call 3 times, and the customer left us a horrible review. Truth is, we deserved it.

When I saw that customer around town and apologized, he changed that review, and that’s not something I had to ask for. He did it because we were humble.

I could tell you a million stories about the ups and downs of business, but that’s for another time. After all these years, I’m grateful we’re still going strong, and I still wake up thinking about getting trucks on the road and my favorite phrase.

Let’s Roll!

Sincerely,