My dad had a favorite word. Integrity.

If I heard him say that word once, I’ve heard it a million times. Slowly, it started to sink in, and I realized it was more than just a word. It’s a philosophy.

When I would ask what integrity meant, I always got the same answer.

Do the right thing.
Do the right thing every time.
Do the right thing even when nobody is looking.

Although I don’t like to admit it, he was right.

16 years ago, I got a job working at a tree service company, and something clicked. I was really good, and I actually looked forward to going to work. Since then, my life has been all trees all the time.

For 12 years, I saved my pennies and learned everything there was to know about the tree business. In 2020, I had enough to get started. So with a beat-up truck and every tool you could imagine, we opened our doors.

I knew we were on the right track because customers started to refer their friends and neighbors.

Now I have a family with 5 kids. My oldest is just starting to learn the business. Maybe it sticks, and maybe it doesn’t, but I’m having a great time with him by my side on hot summer days.

No matter what kind of tree service you need, we can help. You can say goodbye to your tree problems forever with service from people who actually care.

And we’re just getting started. Every year we add new customers, we learn the latest techniques and we keep getting better and better. We treat everyone like family, and we do every job to the best of our ability.

Even when nobody’s looking.

Consider this an invitation to see the difference integrity makes, along with our word to never let you down.

So what are you waiting for?

    Do the right thing.
    Do the right thing every time.
    Do the right thing even when nobody is looking.

    Real Results

    +
    Happy Trees
    +
    Happy Customers
    Owner

    Joe Morin

    Years in Business

    6

    Years of Experience 

    20

    Business Category

    Tree Service

    Services
    Speciality

    Residential

    Partners

    Petzl
    Stihl
    Samson
    Jameson

    Reviews

    108

    Market

    DFW

    Site

    integritytreetx.com

    Phone

    512-939-6791

    Share

    Stay connected

    Give a local business the gift of the spotlight. Let us know what sets them apart, and we just might feature them in our next edition.

    questions
    & answers

    How do you make your final selections?

    We interview each business owner. We take into account how long they’ve been in business, how much experience they have, what sets them apart, and what customers are saying.

    Can we nominate a business again if they don’t get selected the first time?

    Yes. We keep track of all nominations, but we get so many that there just isn’t a way to feature everyone. If a business gets multiple nominations, we’ll certainly take notice and give them proper consideration.

    We were featured. How can we get a hard copy?

    Just ask. We can send you a beautiful framed copy of your feature that you’d be proud to hang on any wall. Fill out the form above or send an email to

    What if a business is really small?

    Size doesn’t matter here. Quality is what we’re after. We’re looking for exceptional businesses that go above and beyond serving their community, regardless of their size.

    Can we nominate a startup?

    Yes, but it will be tough to get featured. Our judges prefer to see some experience and a proven track record before being recognized

    All across America there are local heroes

    hiding in plain sight. Not anymore.

    local
    heroes
    wanted

    Copyright © 2026. All rights reserved.